Sam Thorogood


Hello! I'm Sam Thorogood, the lead of Affogato Tech (Pty Ltd), and we build better abstractions for your business' least important technical problems. My personal resume is also available on request.

The modern cloud and frontend stack often leaves something to be desired: it is not “one size fits all”. Are you building infra that's just so far from your core business—you're shaving yaks, and not getting on with important work—and finding yourself asking yourself ‘why’?

Instead, let us worry about <blank>: we focus on identifying and simplifying your infra via providing concise, easy-to-understand abstractions over technical problems that should be boring—so you can get on with your core business, the things what makes you unique. 🌈

If this sounds useful, I'd love to hear from you: say hello at—